Polarsport.pl: ecommerce optimization for Core Web Vitals
Polar Sport is one of the largest outdoor retail chains in Poland. The owners come from the environment of mountain guides and they highly understand their customers' needs. They have ten stores in the biggest cities in Poland. However, one of the main points of sales is their ecommerce: polarsport.pl
After a few years of maintenance, all pages slowed down. No optimization had been done before. Inconsistent content management, inadequate image quality, inefficient building of the new pages and subpages generated a lot of bugs and real problems. The basic indicators got poorer day by day. The necessity of page speed optimization for Core Web Vitals (CWV) arose very fast.
Mobile is first
We started our work with an ecommerce audit. Statistics from CWV show that improving a website’s performance on mobile devices proportionally improves the website’s performance on other devices. However, CWV statistics do not show how the website should be created but how it should work on devices in the first seconds of the user’s visit.
Therefore, the state of the website launched on mobile devices such as smartphones and tablets is considered first - website traffic and its availability must be increased.
In the first steps, we concentrated on preparing a complex and progressive plan. Each next step gradually increased the result and thus improved the website’s response to the customers visiting it.